"Advertising Offenses," Coverage B: Personal and Advertising Injury Compendium, Defense Research Institute May 2014
“One of the critical concepts with respect to ‘personal and advertising injury’ coverage is what constitutes ‘advertising’ or ‘advertising activities,’” writes Joanna M. Roberto, a partner in Goldberg Segalla’s Global Insurance Services Practice Group.
“Many CGL policies define ‘advertising injury’ as an offense committed ‘in the course of’ an insured’s ‘advertising activities’ or ‘in the course of advertising the insured’s goods, products, or services.’ Since the advent of ‘personal and advertising injury’ coverage, courts have been confronted with the question of how widespread the advertising or advertisement must be.”
Here in Chapter 11 of the Defense Research Institute’s 2014 Coverage B: Personal and Advertising Injury Compendium, Joanna explores the meaning of “advertising” in this context, in terms of both the breadth of the target audience as well as the acceptable forms or media for promotion.
Read the chapter here:
- Joanna M. Roberto, “Advertising Offenses,” chapter in Coverage B: Personal and Advertising Injury Compendium, Defense Research Institute, May 2014