The recently introduced NCAA framework for allowing collegiate student athletes to profit off publicity rights marks a profound shift in sports, Thomson Reuters’ Legal Current reports. In “What’s in a Name? The Battle Over Name, Image, and Likeness Rights for NCAA Student-Athletes Continues,” Legal Current quotes North Carolina Mark Warner, author of the 2019 Student-Athlete Equity Act, who called the NCAA’s proposed changes for the 2021–22 year “monumental progress,” alongside Goldberg Segalla’s Daniel E. Lust, a member of the firm’s Sports and Entertainment practice, who noted that “college sports would never be the same again.”
Daniel E. Lust focuses his practice on transportation, premises, and construction matters, including high-exposure incidents involving fatalities and other catastrophic injuries. With substantial experience wielding legal tech, Dan has built countless successful defenses using information captured from plaintiffs’ social media or technological footprint, finding the digital “needle in the haystack” to crack open difficult cases. Dan’s colleagues frequently have asked him to step in to lead complex digital research or investigative efforts, and he has educated the legal community on the latest issues in tech through his position as co-chair of the Tech Law Committee of the Westchester County Bar Associations, as well as through publications for the American Bar Association, New York Law Journal, and New York Business Journal.