Rick Cohen Highlighted in "Why This Am Law Firm Kept Partners in the Dark on a Branding Overhaul," New York Law Journal
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Rick Cohen Highlighted in "Why This Am Law Firm Kept Partners in the Dark on a Branding Overhaul," New York Law Journal

June 20, 2019

Managing Partner Rick Cohen was highlighted in an article for the New York Law Journal discussing Goldberg Segalla’s re-brand that included a re-imagined firm logo and a new website.

In “Why This Am Law Firm Kept Partners in the Dark on a Branding Overhaul,” Rick talks about the behind-the-scenes steps that it took to make the re-brand possible, changing Goldberg Segalla’s firm colors to red and black, and dealing with different opinions from the firm’s employees to its’ lawyers.

“It’s human nature, particularly with lawyers, to have an array of differing opinions with respect to almost anything,” Rick said. “We recognized that when we did unveil the concept to our ownership community that it was extremely unlikely that all of us would have the exact same vision. We were prepared for a wide array of reactions.”

“We believe the new look conveys the dynamic strength, capacity, energy, and focus of Goldberg Segalla today—and well into the future,” Rick said. “But more importantly, it captures why we have always called ourselves ‘different’—and why that isn’t going to change.”

Read the full article here: