“Managing social media has become a routine endeavor for all industries, including long term care. The long term care industry has some unique challenges due to confidentiality and HIPAA concerns, which are further complicated by the proliferation of mobile devices in the workplace,” writes Caroline J. Berdzik, Chair of Goldberg Segalla’s Health Care and Employment and Labor Practice Groups.
“As social media continues to evolve, the legal implications and issues stemming from its use and misuse will continue to present the industry and its employees with ethical, financial and reputational challenges. Consequently, it is imperative that the long term care industry understand how to maximize the benefits social media has to offer while proactively managing the potential pitfalls in the areas of facility, employee and resident use.”
In this article, Caroline explores the benefits as well as the liability risks the use of social media has on long-term care facilities. She provides examples of the unique challenges and the important aspects to consider from all perspectives when social media is used.