“Marketing is now a must for all professionals, and as competition for clients intensifies, professional service providers increasingly use the marketing techniques and technologies that have already proved successful in the consumer goods market,” writes Seth L. Laver, a partner in Goldberg Segalla’s Professional Liability Practice Group.

“Lawyers do this, too, but they have faced exceptionally high ethical standards governing advertising to or solicitation of potential clients. Solicitation just became considerably easier, however, for attorneys in Ohio.”

In this article, Seth examines a recent Ohio decision that allows lawyers to reach out to potential clients via text message (provided, of course, they abide by particular requirements), along with how this decision could prove influential in other states and mark a turning point in lawyer and law firm marketing.

Read the article here:

• Seth L. Laver, “Ohio Weighs In: Texting Prospective Clients,” DRI For the Defense, June 2013