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Caroline J. Berdzik Talks Business Development, Changes in the Legal Industry with The Lawyer’s Edge Podcast


Caroline J. Berdzik Talks Business Development, Changes in the Legal Industry with The Lawyer’s Edge Podcast

December 1, 2020
Caroline J. Berdzik

On The Lawyer’s Edge podcast, attorney and professional business coach Elise Holtzman sat down with Caroline J. Berdzik, chair of the Goldberg Segalla’s Employment and Labor, Health Care, and Long-Term Care practices, to talk about business development and unique challenges for women attorneys, upcoming changes in the legal industry, and how to become a rainmaker.

In the podcast, Caroline also discusses the importance of business development and the different strategies for successfully developing client rosters.

“I think coordination and support from the top is key,” Caroline said. “One thing at the firm that I’m at now, Goldberg Segalla, is we’re extremely coordinated in our business development efforts and it is a team focus. We want to highlight the best and the brightest at our firm. We don’t do lone wolf marketing, which I think some firms have a tendency to do, and we’re very supportive of cross marketing efforts. … We will bring individuals from different practice areas that the clients have identified as a need area.”

“I also think that a firm that is supportive of efforts such as writing and speaking engagements, getting folks out from a very young age, and being involved in local business development activities is important. That’s how I started at my prior firm,” Caroline added.


What it Takes to Build a Book of Business Not Once, But Twice,” The Lawyer’s Edge, December 1, 2020



Caroline J. Berdzik, a partner based in Goldberg Segalla’s Princeton office and a member of the firm’s most senior leadership, devotes her practice to helping businesses, organizations, and management navigate the panoply of employment law issues, from proactive counseling through alternative dispute resolution and trial. She represents companies in diverse industries such as health care, transportation, retail, construction, insurance, and finance, as well as non-profit organizations and educational and religious institutions.