Technology touches every part of our clients’ businesses and affects all aspects of client service. We communicate with each other remotely and social networking sites continue to blur the lines between business and personal communications. The social media universe encompasses much more than the popular and familiar social networking sites like Twitter, Facebook and LinkedIn. It also includes the dizzying array of personal and business blogs, news sites with interactive or comment features, group forums and more.

Matthew S. Marrone co-authored this article with Colleen M. Murphy.