“We’re in a very wild, wild west era of this,” Goldberg Segalla’s Joseph M. Hanna said in an interview with CNY Central about opportunities for high school and college athletes to profit off their athletic fame.
After the NCAA changed its Name, Image, Likeness rule for college athletes in June 2021, the New York State Public High School Athletic Association will vote in October on a similar change to the “amateur rule,” which would allow athletes to profit off their athletic fame. In the interview, Joe, co-chair of the firm’s Sports and Entertainment and Retail and Hospitality groups, discussed the impact the rule can have on choosing a college, and how athletes can prepare for navigating a contract deal with a local restaurant or car dealership.
“This is where a lawyer really comes in and is helpful,” Joe said. “You don’t have to go hire a super expensive lawyer to assist you. It’s either somebody who has business experience or understands contractual language.”
“How Athletes, Parents, Coaches Should Prepare for Changes to Name, Image, Likeness Rule,” CNY Central, August 19, 2021
With a national practice and industry-wide reputation for leadership, Joseph M. Hanna is consistently ranked among the top 10 attorneys based in Western New York in Business First’s annual Legal Elite, and in 2015, Joe was the youngest honoree ever to be named Lawyer of the Year in the Bar Association of Erie County’s 130-year history. Joe is also a leading voice for diversity in the legal and business communities. He is chair of Goldberg Segalla’s Diversity Task Force and has held multiple leadership roles in the Leadership Council on Legal Diversity (LCLD) as well as diversity-related positions within the America Bar Association (ABA), DRI, and other organizations.