Safe Social Media Management: Part III
Today we focus on the ethical implications of endorsements and social media reviews in our final installment of PL Matters’ three-part series exploring the Pennsylvania Bar Association’s recent opinion on the ethics of social media management. While recognizing others’ abilities, and being recognized yourself, is an important marketing tool, the practice of “rating” by peers and clients is not without potential pitfalls. Social media endorsements are varied. Some websites permit users to recommend or endorse another’s skills. Other sites allow clients to submit reviews of an attorney’s performance during representation. Some, like LinkedIn, enable users to delete or limit endorsements. Whatever the manner of an endorsement, be sure to keep the following tips in mind.