When Ethics and Online Reviews Collide
Before making dinner reservations, hiring a dog-walker, going to the movies or finding a plumber many consumers utilize online review websites to help make an informed decision. Sites like Angie’s List, Yelp, Consumer Reports and even Facebook provide the opportunity for an online community to publish a review for all to see. Professionals fall into the class of other service-providers who may be reviewed online. These reviews may serve as a nice source of referral business; they can also tarnish a professional’s reputation instantaneously. In the case of the latter, one attorney recently took an offensive approach by responding to an online review written by a former client. The result was undoubtedly not what the attorney intended.