Ethical Advertising on LinkedIn
Most professionals utilize a LinkedIn profile and/or a professional Facebook page. A large proportion of LinkedIn’s 150 million users are professionals; about 2% of which are attorneys. The proliferation of social media use by professionals has sparked debate regarding the collision between ethics and online marketing. This is particularly so because the standard, one-size-fits-all format available to social media users does not take into account that many professionals must adhere to state specific ethical rules when advertising. This gap has prompted some serious ethical concerns.